Media Training, Coaching and Education
|Billy Lowe on Hallmark Home and Family|
If you're considering press, media or any type of coverage for your business, there are so many things to consider. I remember my first day on set, a major news announcement about holiday hair, and I remember thinking "How do people handle this that have never performed or have never been on a studio lot?"
It's one thing to know your lines or to be "a natural" but what your speech coach didn't tell you was to watch out for the power cords, or that the sound guy would be pulling wires through all sorts of places in your wardrobe, or that there would be 5 cameras dancing around you at the same time and you had to find the LOOK HERE camera.
If you are considering media appearances for yourself or your brand, there are a few important things you need to know. First of all, throw everything out that you think you know from "Speech 101." Those were Wash - Rinse - Repeat courses and you were so busy memorizing your speech and getting through Freshman classes that nothing else mattered. Being on cam, on-air, and "live" in front of a studio audience is completely different than Speech 101.
Having worked in Hollywood for two decades on both sides of the camera, I've learned a thing or two and Press/Media can be very beneficial if you know how to work it, and appreciate it. I'd love to hear from you to at least see where you are and perhaps get you started in this exciting world. Press and media have been very good to me and there are a lot of wonderful friends I've met along the way as a result of being mindful and aware.
Last tip: Those thank you notes go a long way!